QD Vision, Inc., manufacturer of quantum dot Color IQ™ optical components for LCD displays, today released a new whitepaper, “Color Matters,” that examines the psychology and biology associated with color and its pivotal role in the perception of picture quality. The paper also explores the importance of HDTV’s newest product differentiator, full-gamut color, as a crucial driver for consumer picture quality differentiation.
“Recent display technology advances, like 4K, have influenced consumers to expect and demand LCD TV picture quality and immersive viewing experiences. As a result, pressure is intensifying for TV makers to innovate around picture quality,” said Jason Carlson, QD Vision CEO. “Our research proves that wider color gamuts are key to visual appeal, which is why we will continue to see new, full-gamut LCD TVs with quantum dot optics announced in 2014 and beyond.”
“Quantum dots could improve Liquid Crystal Displays (LCDs) dramatically in terms of color gamut, color accuracy and reduced power consumption. This is one of the biggest breakthrough technologies for LCD in several years,” said Dr. Jennifer Colegrove, President and Analyst, Touch Display Research. “We forecast 60% of TVs will adopt quantum dots by 2023.”
Download the whitepaper today to learn more about display industry dynamics, the perception of picture quality, the role of colorfulness and color accuracy, and the value and inevitability of full-gamut color. “Color Matters - Why Full-Gamut Color is a Required Capability for LCD TVs,”
About QD Vision, Inc.
Privately held, QD Vision, Inc. is a nanomaterials product company delivering advanced display and lighting solutions that provide unparalleled color. QD Vision’s Color IQ™ quantum dot technology is the industry’s only optical component solution capable of delivering full-gamut color displays. QD Vision makes full-gamut televisions a commercial reality through precise color tuning, flexible and high-volume multi-SKU manufacturability, proven performance, and easy integration backed by a full range of tools, services and ecosystem support.